Who needs sleep when you can own the night?

Every event is unique and personalized to match the overall vision of the experience. Identity is always seeking more ways to creatively expand all that we have to offer. Our team is consistently strategizing and researching the desires of our clientele in order to produce relevant and memorable moments through the most prestigious events.

Events Produced By Us:
XL NYE 2012
Sutra5+1 2011
Blackout 2011
Sutra5 2010
Mist 2011
Phazing NYE 2011
Mist The Beach 2013
XL NYE 2014
Sutra5 Labor day Weekend 2013
XL NYE 2015
Bassmnt NYE & Daybreak 2014
Bassmnt Year One Anniversary
BASSMNT NYE & DAYBREAK 2015
Bassmnt Year Two Anniversary
XL NYE 2012

XL NYE 2012

Website Videos
  • XL NYE

    XL NYE

  • ATB

    ATB

  • Tiësto

    Tiësto

  • Porter Robinson

    Porter Robinson

  • Manufactured Superstars

    Manufactured Superstars

  • The Arena

    The Arena

2012 brought a new year to Orange County in an Xtra Large way and truly earning the name XL NYE. Over the course of two days this event allowed partygoers to experience world-class talent such as ATB, Manufactured Superstars, Porter Robinson and the almighty Tiesto in spectacularly designed intimate setting. The event took place at an off site location, The Observatory, which offered 30,000 square feet of dance space, 3 uniquely designed stages, all with state of the art production, including a massive LED installation, L-Acoustic sound system, plush VIP cabanas and more. The 2500 guests on each night enjoyed an interactive production in an upgraded plush environment along with some of the best EDM talent the world has to offer. There truly was no better way to bring in the New Year.

Map for XL NYE 2012

When: Dec.31.2011

Sutra5+1 2011

Sutra5+1 2011

Website Videos
  • Sutra5+1

    Sutra5+1

  • Calvin Harris

    Calvin Harris

  • ATB

    ATB

  • Annual White Party featuring Lil Jon

    Annual White Party featuring Lil Jon

  • Annual Black Party with JFK of MSTRKRFT

    Annual Black Party with JFK of MSTRKRFT

  • Above & Beyond

    Above & Beyond

Sutra’s five-day signature event takes nightlife to a whole new level and in 2011 got a little bit bigger, adding a sixth day; Five +1. With a line up of world-class entertainment, state of the art production, an expanded outdoor setting and many ambient surprise elements, Sutra has redefined the standard for nightclub entertainment in southern California. Each day brands its own set of remarkable talent, special guests and eye-popping special effects. Sutra 5 +1 was held over Labor Day and Memorial Day Weekends and continues to be one of the most unique deliveries of a weeklong event. Artists in 2011 featured ATB, Lil Jon, Calvin Harris, AKON, Above & Beyond, Gabriel & Dresden, MSTRKRFT and more.

Map for Sutra5+1 2011

When: Sep.01.2011

Blackout 2011

Blackout 2011

Website Videos
  • Blackout

    Blackout

  • Redfoo of LMFAO drops in...

    Redfoo of LMFAO drops in...

Daylife is the new nightlife... Every Sunday partygoers consciously rolled in for a wildly indescribable “Sunday Fun-day”. LMFAO & the Party Rock Crew, Max Graham, Nathan Scott and TV Rock were just some of the attendees who managed to take on Blackout and adding to the outrageous fun, infectious dance music and inevitable Champagne showers.

Map for Blackout 2011

When: Sep.09.2011

Sutra5 2010

Sutra5 2010

Website Videos
  • Sutra5

    Sutra5

  • The Black Party featuring DIRY SOUTH

    The Black Party featuring DIRY SOUTH

  • The outdoor stage

    The outdoor stage

  • Above & Beyond

    Above & Beyond

  • The daytime party...

    The daytime party...

Sutra expands its footprint and launches the most significant nightlife musical series to hit Southern California… Sutra5. This five-day music extravaganza featured a legendary 5 day performance by DJ DC that broke the Guinness World Book Record for The Longest Marathon by a Club DJ at over 121 hours of straight spinning. Along side record breaking moments, Sutra5 transformed Triangle Square into a chic mecca of food, luxury cabanas, outdoor stages during the day, and some of the most influential talent on this scene, including: Above & Beyond, Mickey Avalon, Steve Aoki, The Sounds, Dirty South and more. The five-day event attracted the masses and set the precedent for a whole new level of nightclub programming.

Map for Sutra5 2010

When: Sep.01.2010

Mist 2011

Mist 2011

Website Videos
  • The Yacht

    The Yacht

  • The Yacht

    The Yacht

  • The Yacht

    The Yacht

  • The Pool

    The Pool

Mist- A summer series, captures what summer is all about. Mist is splashing in on the traditional “Sunday Fun-day” and creating an atmosphere that takes you away from land surrounding you in a setting that simply can not be matched. Mist has made some serious waves all summer long as thousands of Southern Californians gathered to “Mist” themselves aboard a Boat, Poolside and along the sexy beaches of Catalina.

Map for Mist 2011

When: Jul.04.2011

Phazing NYE 2011

Phazing NYE 2011

Website Videos
  • Phazing NYE

    Phazing NYE

  • Dirty South

    Dirty South

  • Almost ready...

    Almost ready...

  • It turns 2011!

    It turns 2011!

The most anticipated New Year’s Eve Event arrived to Orange County on December 31, 2010. Identity stepped away from its venue to host an exclusive VIP New Year’s Eve Celebration at the Radisson Hotel in Newport Beach. This event catered specifically to Sutra’s VIP Guests providing hotel suites, table service and state of the art sound and an Immersive LED wall and over-the-dance-floor Lighting truss and structure. A production that truly wowed the masses. On top of all this, one of the biggest DJs in the world took the stage; DIRTY SOUTH.

Map for Phazing NYE 2011

When: Dec.31.2010

Mist The Beach 2013

Mist The Beach 2013

Website Videos
  • Mist The Beach 2013

    Mist The Beach 2013

  • Mist The Beach 2013

    Mist The Beach 2013

  • Mist The Beach 2013

    Mist The Beach 2013

Mist creates the most ideal, Southern California summer atmosphere that no other can compete with. Held at The Dunes in Newport Beach, the event features a Las Vegas style pool party filled with refreshing cocktails, party beats and bikinis. "Mist" guests enjoyed great music and vibes from EDM artists such as Darrigo, Re-Dak, Steven Wright, BB Guns, and Kiq Rox. There is no better way to spend your summer days than enjoying music, drinks and sun with friends while relaxing on the Dunes of Newport Beach and Mist is that ultimate escape.

Map for Mist The Beach 2013

When: Jun.30.2013

XL NYE 2014

XL NYE 2014

Website Videos
  • XL NYE 2014

    XL NYE 2014

  • XL NYE 2014

    XL NYE 2014

  • XL NYE 2014

    XL NYE 2014

  • XL NYE 2014

    XL NYE 2014

  • XL NYE 2014

    XL NYE 2014

  • XL NYE 2014

    XL NYE 2014

Newport Beach’s largest and most celebrated New Year’s Eve event is XL NYE. Identity steps away from its venue to put on an extravagantly epic New Year’s Eve Gala unlike any other. XL NYE 2014 was held at The Bayside Pavillions at The Dunes in Newport Beach. Partygoers got to enjoy a night filled with interactive production & elements and some of the best EDM talent such as Dean Mason, Darrigo, BB Guns, Steven Wright and Re-Dak. XL NYE has become the best way for Orange County to ring in the New Year.

Map for XL NYE 2014

When: Dec.31.2013

Sutra5 Labor day Weekend 2013

Sutra5 Labor day Weekend 2013

Website Videos
  • Sutra5 Labor Day Weekend 2013

    Sutra5 Labor Day Weekend 2013

  • Sutra5 Labor Day Weekend 2013

    Sutra5 Labor Day Weekend 2013

  • Sutra5 Labor Day Weekend 2013

    Sutra5 Labor Day Weekend 2013

Sutra5 has become Sutra’s annual Labor Day weekend celebration. This five-day music-filled event features a line up with some of the top DJs in the world, state of the art production and surprise elements that keeps the crowd engaged in the celebration. Sutra5 2013 featured performances by Lil Jon, Mat Zo, Manufactured Superstars & Late Night Alumni, Helena and Max Vangeli. The final day of the weekend celebration is a Black Party where guests arrive in all black attire. Sutra5 is one of Southern California’s most unique weeklong events and sets the bar for nightclub experience.

Map for Sutra5 Labor day Weekend 2013

When: Aug.29.2013

XL NYE 2015

XL NYE 2015

Website Videos
  • XL NYE 2015

    XL NYE 2015

  • XL NYE 2015

    XL NYE 2015

XL NYE 2015 brought it's annual celebration home for a block party at The Triangle. Identity Management Group extended Sutra and La Vida Cantina to accommodate a sold out night. Headliners included our own resident DJs Steven Wright and TREO for a night filled with incredible production and an unforgettable countdown. XL NYE has become a premium destination for the Orange County area and will continue to grow for years to come.

Map for XL NYE 2015

When: Dec.31.2014

Bassmnt NYE & Daybreak 2014

Bassmnt NYE & Daybreak 2014

Website Videos
  • Bassmnt NYE

    Bassmnt NYE

  • Bassmnt Daybreak

    Bassmnt Daybreak

Bassmnt’s very first NYE party was a sold out show full of champagne showers, confetti canons, and high energy beats by Congorock. At 5am we re-opened our doors to the true hardcore partiers where they danced to dawn to local DJs and officially kicked off our annual Daybreak party!

Map for Bassmnt NYE & Daybreak 2014

When: Jan.01.2014

Bassmnt Year One Anniversary

Bassmnt Year One Anniversary

Website Videos
  • Bassmnt Year One Anniversary

    Bassmnt Year One Anniversary

  • Bassmnt Year One Anniversary

    Bassmnt Year One Anniversary

Bassmnt’s first birthday was five nights of mayhem and world class talent. The celebration kicked off with Rusko, followed by ATB, Michael Woods and Stafford Brothers. We finished our birthday and five days of rage with and explosive DJ set from The Bloody Beetroots.

Map for Bassmnt Year One Anniversary

When: May.15.2015

BASSMNT NYE  & DAYBREAK 2015

BASSMNT NYE & DAYBREAK 2015

Website Videos
  • BASSMNT NYE  & DAYBREAK 2015

    BASSMNT NYE & DAYBREAK 2015

  • BASSMNT NYE  & DAYBREAK 2015

    BASSMNT NYE & DAYBREAK 2015

  • BASSMNT NYE  & DAYBREAK 2015

    BASSMNT NYE & DAYBREAK 2015

  • BASSMNT NYE  & DAYBREAK 2015

    BASSMNT NYE & DAYBREAK 2015

Bassmnt’s famous NYE and New Years Daybreak Party was bigger then ever this year. Kicking of 2015 right with the festival smashing, beatport dominating, explosive duo – Tritonal. The night didn’t end there though, come 5am we opened our doors for our annual Daybreak 5am Party where partiers danced the morning away to their favorite local DJs.

Map for BASSMNT NYE  & DAYBREAK 2015

When: Jan.01.2015

Bassmnt Year Two Anniversary

Bassmnt Year Two Anniversary

Website Videos
  • Bassmnt Year Two Anniversary

    Bassmnt Year Two Anniversary

  • Bassmnt Year Two Anniversary

    Bassmnt Year Two Anniversary

  • Bassmnt Year Two Anniversary

    Bassmnt Year Two Anniversary

Celebrating two amazing years of incredible music, unforgettable memories and amazing nights! Bassmnt’s Year Two Anniversary consisted of four shows in one incredible weekend. Day One of the anniversary our most loyal customers danced the night away to Tommy Trash & Kill the Noise’s official San Diego stop of their”Louder” Tour. On Day Two one of the most sought after producers in EDM, Deniz Koyu rocked the dance floor. Day Three we partied with Hip Hop’s #1 Producer, DJ Mustard. Bassmnt concluded their birthday weekend with the hellacious fiery sounds of Firebeatz.

Map for Bassmnt Year Two Anniversary

When: May.05.2015

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